Knowledge
In 2020, Sugandha and Shiva Kedia established Dusala India, a brand committed to safeguarding India's cultural heritage and uplifting local artisans. By collaborating with skilled weavers and craftsmen throughout the nation, she meticulously curates exceptional collections of handcrafted Pashmina pieces. Despite the formidable challenges posed by the pandemic, Sugandha's steadfast support for her partners has facilitated the creation of extraordinary collections. Her unwavering dedication to fostering women's entrepreneurship and empowering women in Chhattisgarh is truly inspiring.
Vision
Our goal is to become a global leader in luxury fashion,renowned for our elegant and comfortable designs. We seek to preserve and promote traditional craftsmanship, empower marginalized communities, and create a sustainable and ethical fashion industry future.
Mission
Our mission is to empower artisans, combine traditional craftsmanship with modern technology, and showcase India's culture and heritage in a modern way through our timeless and handcrafted fashion pieces.
- Our mission is to empower artisans, combine traditional craftsmanship with modern technology, and showcase India's culture and heritage in a modern way through our time With an unwavering focus on precision, our clothing embodies timeless elegance.
- We exclusively employ pure pashmina and cashmere fabrics to craft garments that epitomize opulence and provide unmatched comfort.
- Each design is meticulously handcrafted, resulting in unique pieces that radiate luxury and offer unparalleled comfort.
- By seamlessly integrating traditional craftsmanship with contemporary styling, we create a harmonious blend that captivates the senses.
- Our unwavering commitment to ethical conduct and moral principles underscores every aspect of our operations.
"Shawls are an investment, They are crafted art pieces that are usually passed on from one generation to another. Their exuberance and pompous craftsmanship has earned them worldwide respect and unending love. The finest quality of cashmere wool will keep you warm with a touch of class."
Here are top 5 tips to maintain the longevity of your favorite pashmina shawls for years to come.
- Always take your shawl to a professional dry cleaner, as wringing or rubbing might damage the fine pashmina fibres in your shawl.
- When its summer, store your pashmina shawl in a muslin bag or cloth. Do not use Plastic for long term storage as it could damage the beauty of your shawl.
- Contrary to popular believe, do not place naphthalene balls or cakes pressed against the wool of your pashmina shawl. Not only do they lead to a foul smell but also the chemicals in such products might end up damaging the texture of your shawl.
- Use steam while ironing wool and make sure you set the temperature setting to “wool” on your steam iron. Use standardized ironing equipment as over heating might harm your pashmina shawl.
- Like all expensive things, it is always advisable to get your pashmina shawl through a professional restoration process once in a few years. If you wish to restore your Pashmina Shawl, you can connect with Dusala Care. It is perhaps due to this reason that Kashmiri shawls that were sold in Europe during the 18th and even the 17th century are well preserved in all their glory even to this day !